Client: Fidelity Life & nib
Theme: "The Great Road Trip"
Venue: EEC - Rotorua
To create an interactive unique game around 'close up and personal' for the insurance market.
Insurance brokers have played it all! To create something totally unexpected.
The game was completely designed from scratch to take each player back to their childhood summers and road trips around New Zealand. Each player had 8 branded haki-sacs and a list of 6 destinations on their road trip. The idea was to land a haki-sac into a bucket on the town reflected on their road trip list on the giant map of NZ on the floor. The surrounding walls showed postcards and images reflecting the brands. The game caused much amusement and competition between the advisors and was difficult enough to keep them coming back for many tries.
National Office +64 4 905 5404 firstname.lastname@example.org
National Office +64 4 905 5404