EVENT Hospitality & Entertainment, TRENZ 2019
CLIENT QT Hotels & Resorts and Rydges Hotels
THEME Hotel Brands
VENUE Rotorua Energy Events Centre, Rotorua
To create an EXPO stand with clear definition between the two brands, but work together as one.
Creating a balance between two very different operation styles under one family brand.
Taking each personality, we defined the styles by seamlessly using images and logos to separate the two spaces. QT’s style was eclectic chic with opulent punches, whilst Rydges was cleaner and a little more practical. Using a multitude of colour in QT and simplifying the palette for Rydges helped create this strong divide.