Fidelity Life & nib, National Advisors Conference 2018
CLIENT Fidelity Life & nib
THEME The Great Road Trip
VENUE Energy Events Centre, Rotorua
To create an interactive and unique game around ‘close up and personal’ for the insurance market.
Insurance brokers have played it all! To create something totally unexpected.
The game was completely designed from scratch to take each player back to their childhood summers and road trips around New Zealand. Each player had eight branded hacky sacks and a list of six destinations on their road trip. The idea was to land a hacky sack into a bucket on the town reflected on their road trip list on the giant map of NZ on the floor. The surrounding walls showed postcards and images reflecting the brands. The game caused much amusement and competition between the advisors and was challenging enough to keep them coming back for many attempts.