Exhibition Design ... Fidelity Life and nib, National Advisors Conference 2018

Fidelity Life & nib, National Advisors Conference 2018

CLIENT Fidelity Life & nib
THEME The Great Road Trip
VENUE Energy Events Centre, Rotorua

The Brief

To create an interactive and unique game around ‘close up and personal’ for the insurance market.

The Challenge

Insurance brokers have played it all! To create something totally unexpected.

The Outcome

The game was completely designed from scratch to take each player back to their childhood summers and road trips around New Zealand. Each player had eight branded hacky sacks and a list of six destinations on their road trip. The idea was to land a hacky sack into a bucket on the town reflected on their road trip list on the giant map of NZ on the floor. The surrounding walls showed postcards and images reflecting the brands. The game caused much amusement and competition between the advisors and was challenging enough to keep them coming back for many attempts.