Rydges Hotels & Resorts, MEETINGS 2019
CLIENT Rydges Hotels & Resorts
THEME Café style meeting place
VENUE ASB Showgrounds, Auckland
To create a café and funky meeting area to reflect the brand.
We wanted the space to be instantly recognisable as the Rydges brand at a glance.
Using natural pale wood fused with black and red punches, the branding of the stand was creatively presented in an up and over band over the long box shape of the stand. This allowed for hanging greenery to soften the hard lines and colours. Subtle use of a red circular carpet added to the shape and representation of the logo. Defining spaces with two distinct meeting areas allowed multiple conversations to be had.