Silver Fern Farms Conference 2022
CLIENT Silver Fern Farms
THEME Global Food Market & NZ Nature
VENUE Te Pae, Christchurch
ATTENDEES 590
The Brief
This conference had three specific areas of design – Welcome Function, Global Food Market & Boning Competition and Day Conference, and finally, the Gala Dinner.
The Challenge
With double the attendees from the previous year, we wanted to showcase different design themes to satisfy the same brief.
The Outcome
Taking the packaging of the key ingredients for the Global Food Market, we designed the experience around how the purchaser would buy the product in different countries, and the reaction and relation of that experience. Using only bladed native plants we created instillations that were specific to that texture.
