Product Launch ... BMW X2 Launch 2018

BMW X2 Launch 2018

CLIENT Winger BMW Wellington
VENUE Car park building

The Brief

To showcase and launch this new car in the most opulent way possible.

The Challenge

Finding ourselves in a derelict car park, the challenge was to create an environment completely opposite to expectation.

The Outcome

Using a room of golden fairy lights we created a space into which the car was driven surrounded by dancers, smoke and dramatic hip hop music. The car sat on a melted pool of gold which helped reflect the opulence of the car’s paintwork. Guests were invited into the ‘fairy light room’ to experience the opulence of the car. The guests were taken back by the onslaught of light and shimmering movement and gasped as the car arrived.